Packaging and distribution is putting together the different types of entertainment, food and beverage and merchandise, with accommodation, transport and attractions in the vicinity. Singapore Biennale had merchandise for people to keep as souvenirs, they have an exclusive goodie bag which cost S$5 and a guide book for sale at S$6. Thus, people who love Biennale so much can purchase these merchandises to keep completing their memories for Singapore Biennale 2008.
It has used mostly direct distribution channel to sell their tickets, which was to sell tickets directly to their supporters at the entrance. However, they had used many ways to reach their audience. The most distinct channel was through big and clear banners and posters in the city areas, as well the art pieces that had been mention in the “Promotions. ” Other channels of distributions are also mentioned in "Promotion"
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