Physical Setting

Physical setting refers to the tangibles and environment is crucial for customer satisfaction. Biennale Singapore 2008 has the art pieces nicely inculcated the art pieces into the surrounding. One very good example would be the art piece named Teratoma II: Digmaan ng mga Mundo (Teratoma II: War of the Worlds) by New, Leeroy. They placed the art piece on the rooftop, making an illusion of alien invasion and also made used of the rooftop of the treasury beside it as it looked like the UFO. Not to forget the location, which was the old supreme court, creating an realistic image of supreme court was invaded by Aliens.

The art pieces are also showcased using many types of tangibles like the usage of large rooms to contain the art pieces. One of which is an installation named “Swing” by Tse Su-Mei. It is a swing made from neon florescent light tubes and allowed to swing back and forth in an empty room. Staring at the piece, it gave me an impression of a young girl laughing heartily while playing the swing. Images of the girl’s happy childhood and sweet memories seem to be playing like a video in the background. As I was appreciating the art piece, it allowed me to experience my nostalgic childhood times. I guess this is the power of tangibles in an art piece, it pulls out old and hidden memories in our mind.