Product

Product is a set of intangible leisure experiences and tangible goods designed to satisfy the needs of the event market. It encompasses all the elements that make up the event and which the customer perceives as an experience.

Biennale is an exhibition that engages their audiences through many tangibles like. However, they also have guided tours to provide the audiences with a better understanding of the artworks. The tour guide will inform us about the past works of the artist as well as the message that the artist is trying to convey through his art piece. This information is crucial to understanding the true meaning of the art pieces.

In 2008 biennale had an art piece called “hair salon” by Erlich Leandro. When you step into the salon, it gives you a feeling that you went back to the past, in the eighties. It portrays a simple salon that has minimal features and 6 mirrors. Only when the guide asked us to observe carefully, did we realize that the “mirrors” are non-existence. The artist cleverly used another room and decorated it in the mirror image of the first room. Even the magazines were printed in mirror image. If the guide had not explained, I guessed many of us would not be as amazed if we did not hear about the explanation and the past masterpieces of that artist. It has also aroused our interest to find out more on that art pieces and his artworks.

Each of us who attended biennale will also be given a guide book that has detailed descriptions and information of every art pieces and the event itself. It gave the audience a clearer picture of the event and a better understanding of the artworks. The reader will have a better idea of what the artist was thinking when he created that art piece and what is the meaning behind that genius work.